Updated: Dec 6, 2018
2018 has been a wonderful year for the advertisement industry. We witnessed beautiful and soul stirring content. The year when platforms like WhatsApp, Facebook and Instagram were leveraged to give an oomph to the brands urged marketeers to try out innovative advertisements to woo their audience in this new world. Let us have a look at some of our picks which successfully registered themselves in the hearts and minds of the audience.
1. All OUT #StandByToughMoms
A beautiful ad depicting what a tough mom goes through to protect her children, even facing criticism from her own family. The SC Johnson owned mosquito repellent brand All Out’s new campaign highlights why we must lend support to ‘Tough Moms’ who teach children key life lessons.Within just a day of being shared, the ad won major love on Facebook with over 5.2 million views, some 1.6 lakh reactions and more than 1.4 lakh shares.
2. Vicks #TouchOfCare
An emotional piece of work which touches our core. This Touch of Care film focuses on the real-life story of Nisha, who suffers from one of the world’s rarest skin conditions.The advertisement redefines the concept of care as well as extend the idea of family beyond biological bounds. It highlights the fact that children with special needs experience low levels of adoption revealing that only 42 disabled orphans were adopted in India in the past year, according to Unicef.
3. HP #GoLocal
One of the most beautifully crafted Diwali campaign . HP urges us to lit up local street vendor's Diwali through this impactful campaign. This advertisement is making people cry and smile. It resonates the message — ‘One small step taken by all of us can bring along a big difference in someone else’s Diwali’ and encourages the viewers to support the street vendors.
4.P&G Shiksha #ChooseForChange
This ad is a heart warming tale of Appu, who wishes to go to school. P&G strikes a chord with the audience and connects them to all the children who want to study, but have no schools around them.The film has been launched across social media platforms YouTube, Facebook and Twitter.
5. Government of India Road safety campaign #SadakSurakshaJeevanRaksha
Brand ambassador of Government of India’s road safety campaign, Akshay Kumar is now trying to bring about a behavioral change in people with regard to traffic and road safety. The campaign consists of three videos in which he dons the role of a traffic cop and can be seen urging people to follow traffic rules. This quirky campaign ad will leave you in splits and then make you think about what he is saying.
6. Makemytrip ads
Alia Bhatt and Ranveer Singh, brand ambassador of MakeMyTrip can be seen in quirky avatars for latest ad campaign. The theme of the campaign addresses the consumers that are hesitant to book their travel online and reiterates on building faith on online mediums and promising best price availability on the platform. This series of ads connects with the audience because of the witty dialogues and impeccable performance by the duo.
7. Flipkart kids advertisement
Continuing the pattern, even in 2018 all the Flipkart advertisement features the "Flipkart kids". The kids have made a memorable impact in the shoppers’ mind and have always succeeded in convincing consumers that shopping with them is always worthwhile. The kids have become a brand identity for them. Whether it is a standalone act of the kids or with superstars like Alia Bhatt & Ranbir Kapoor, these kids are a delight for viewers.